Monday, May 18, 2015

Introduction to National College of Media and Communication

 Introduction to National College of Media and Communication

National College of Media and Communication (NCMC) is located in Puzhal Chennai. The institution is run by MRS Educational and Charitable Trust.  The MRS Educational and Charitable Trust runs several other educational institutions, like National College of Design, National College of Aviation, National Community College, National Institute of Technical Training and Empowerment. All these institution aims at excellence in education without profit motive.
National College of Media and Communication has established itself as one of the premier Media studies institution in the country. It is known for its educational excellence and provides the state of art infrastructure suiting the requirements of each of its courses. The College looks after the overall development of its students and provides a vibrant learning environment. This reorganization has come from the International Standard Organization that has certified NCMC an ISO 2008 -9000 Institution.

National College of Media and Communication offers an array of courses like; Visual Communication, Animation and Multimedia, Journalism and Mass Communication, Advertising and, Film Making etc.

The College endeavors to provide value to its system of education through excellence in its expertise in teaching methodology. The NCMC has well designed syllabus that is taught by the faculties who have considerable experience in media studies. The NCMC helps the students in every possible way to attain the benchmark set up by the media industry.

NCMC is providing job-oriented, work related, skill-based and life-coping education. It provides education for a livelihood and fills the gap that is mismatch between education and employment.
A team of dedicated professionals are shaping the future of the students. At the NCMC priority is given to expose the students to all segments of the media industry. The academic rigor is hallmark of the NCMC and its teaching methods provides fineness in education.

What gives the cutting edge to NCMC is the selection procedure. The college takes pride in selecting the best and the brightest talents in the country. The college takes pride in attracting large number of talented students from different parts of the country. All its students are highly placed in the prominent media outlets.

The NCMC is providing scholarship to the needy students under different categories and also sponsoring underprivileged students to continue their studies.  To get instant assistance on selecting the course visitors of this site are requested to submit the inquiry to: Address:  Door No. 75, Hardevi Chamber, Pantheon Road, Egmore, Chennai – 600 008. Land Mark: Opp to Egmore Museum, Near Alsa Mall
Mobile No: 9677187711 / 9790919011
Land Line: 65476555/ 28194656
SMS Alert: Mobile no: 9677187711 / 9790919011
Website: - www.
Email id:

National College of Media & Communication: Course Card

National College of Media & Communication: Course Card  

Under Graduate Programmes
1. B. Sc Visual Communication – 3 years – Affiliated Course 

Post Graduate Courses
2. M.A. Journalism & Mass Communication -  2 Years- Affiliated Course 

Diploma Programmes
1. Diploma in Animation – 1 year
2. Diploma in Web designing – 1 year
3. Diploma in Radio Production – 1 year- Affiliated Course
3. Diploma in Television Production – 1 year
4. Diploma in Cinematography/ Videography - 1 year
5. Diploma in Video Editing - 1 year
6. Diploma in Sound Engineering - 1 year
7. Diploma in Acting - 1 year
8. Diploma in Theater Play – 1 year

Certificate Programmes:
1. Certificate in Radio Jockey  & Video Jockey – 6 months
2. Certificate Courses in Visual Effects – 6 months
3. Certificate Courses in Still Photography – 6 months
4. Certificate  Courses in Modelling – 6 months

Address:  Door No. 75, Hardevi Chamber,
Pantheon Road, Egmore, Chennai – 600 008.
Land Mark: Opp to Egmore Museum, Near Alsa Mall
Mobile No: 9677187711 / 9790919011
Land Line: 65476555/ 28194656
SMS Alert: Mobile no: 9677187711 / 9790919011
Website: - www.
Email id:

National College of Media & Communication- Infrastructure & College Activities

National College of Media & Communication- Infrastructure & College Activities 

National College of Media and Communication has a wide range of facilities meeting up with international standards.

Class Rooms: There are 30 class rooms. Each student has a separate desk and chair. All the class rooms are fully air conditioned. The teaching methodology is through lecture cum demonstration. All classrooms have LCD projectors that provide both visual and oral learning experience. All classrooms are aesthetically decorated and have the ambiance of learning with fun.
Computer Lab: The College has well equipped lab with latest computing recourses. The lab is equipped with super specialty software meant for animation and multimedia courses. The lab is available for the students in their free time after the class lectures.

Library: There are a wide range of books, periodicals and journals at the National College of Media and Communication. It caters to the needs of the students and also for the faculties to prepare for their lectures.

Studio: The NCMC has a well equipped studio having specialized equipments required for media and entertainment industry. It includes digital video & still cameras. The edit suites are equipped with the latest editing software.  

Cafeteria: The college canteen provides refreshments, tea, coffee, fast food at nominal prices to the students. NCMC encourages only vegetarian food. The good ambience at the cafeteria provides students comfortable environment to cool their heels.

Stationary Shop: A mini stationary shop functions inside the college premises. It caters to the needs of all the necessary requirements of the students.

Locker Facility: The College provides locker facilities for students to keep their every day useable materials and other things.

Hostel Facility: NCMC has separate hostel for the girls. The hostel has modern amenities and it provides “home away from home” atmosphere.  The girl’s hostel has assured security.

College Bus/Van: The NCMC has one big college bus and two vans to transport the students from the city. These vehicles ply on main routes and there are pick up and drop points.

Auditorium: The College has a multiple purpose auditorium. Students assemble there for seminars conferences and workshop. The screening of films and other cultural activities also takes place in the auditorium.

College Activities 

National College of Media and Communication organizes a host of activities under the various clubs run by its students. A student committee is selected for each club that coordinates with the students to organize the events. The management allocates a budget for each event.

Fresher’s Welcome: The first event of the year is the fresher’s welcome. It is organized by the senior students of the college in honor of the fresh students. At the fresher’s party, the new students are given a warm welcome.

Theater Club:The NCMC theater club is a vibrant body that nurtures the dramatic skills. It is through the medium of drama that the students communicate their internal and external expressions. The committee member of the theater club organizes a play every year for the general audience.

Sports Club: The NCMC has an active sports club that organizes multiple sports competition. It conducts inter college tournaments and also sends students to participate in competitions. The sports club organizes an annual sports day every year. The NCMC gives scholarship to the talented sports person and few seats are reserved for sports persons.  

Culture Club: The cultural club has the responsibility to organize intercollegiate competitions. Events such as debate quiz, singing and dancing competition are organized. The cultural club also sends students to participate in inter-college cultural competition. A cultural extravaganza ‘Aatma’ is organized as a fund raiser.

Literary Club: The literary club brings out the literary talent of the students and gives them scope for creative expression. The literary club brings out the annual magazine which is a mirror of the activities held in the college.

Excursion Club: The NCMC excursion club organizes educational tours to other cities. This is to break away from the monotony of classroom atmosphere. In the excursion trip students have to travel to a new place and they have submit a report of their learning experience to the college.

NSS Club:  The National Social Service club is active for social service. It organizes special walks in the city to raise awareness about social issues. The NSS club invites students of other college’s for any such activities. This develops them as responsible citizen of the country.

Teaching and Assessment & Faculties & Admission Procedure

Teaching and Assessment & Faculties & Admission Procedure

The National College of Media and Communication (NCMC) attracts top faculty from India and abroad. Some of the faculty members are working professionals and they bring in real world experience in their respective fields.  The college is led by the Principal, under whose able guidance the faculty members perform their duties. The advisory board of the college helps in keeping pace with current needs and trends of the media industry.

Dr Syed Ali Mujtaba PhD (JNU) 

Dr Syed Ali Mujtaba is a media trainer, journalist, author and documentary film maker. He has about eight years of experience teaching media courses. He has worked for over fifteen years in several media organizations. He holds masters degree in History and Journalism and Mass Communication. He has taken M.Phil and PhD degree from Jawaharlal Nehru University, New Delhi. He has qualified National Education Test (NET). He was in UK had on Indian government’s grant to pursue his doctoral research. He has authored two books and contributed a chapter each to four edited volumes. His research papers have appeared in several reputed journals in India and abroad. He has made two documentary films; “Beyond Empires,” and “Making a Difference.” He is a Jefferson Fellow at the East West Center Hawaii. Under media programme he visited several cities in the US, South Korea, Vietnam and Singapore. He has been twice to Thailand to present papers at the Media conferences. He also had been to Nepal to present a paper at the Tribhuvan University, Kathmandu. He is a member of International Federation of Environmental Journalist Association (IFEJA). He is also member of Association of British Scholars and East West Center Hawaii, Chennai Chapters. He is the founder and moderator of South Asia Contact Group.  He was in the Aligarh Muslim University’s Football team, from where he has taken his bachelors and masters degree.

Teaching and Assessment 

The college aims at creating an active learning environment. A wide variety of learning methods are used throughout the teaching programme. This includes group discussions, seminars, assignments presentation, projects, industrial trips work based learning etc. There is emphasis to enhance the intellectual, social and inter personal skills of the students. The teaching method is further strengthened through guest lectures.  This adds value to learning as students get firsthand account of the professional world.
All subjects are assessed by a combination of written examination, class assignments, project work, seminars and attendance. Some assessment method is outside the realm of normal curriculum.  This includes self confidence, and leadership qualities and communication skills.  The faculty members ensure the proper implementation of the assessment methods. Personal attention is given to each student and the feedback of the academic progress is provided to the parents in the parents- teachers meeting.

Counseling & Career Service

The counseling service assists the students with range issues; personal, emotional family, and academic problems.  The councilors at NCMC are trained professionals working to a code of confidentiality. They hold workshop session on personality development confidence building, stress management and creative expression to help the students remain focused. The NCMC career service helps the students with the career plan. It provides information on job opportunities and assists the students with skills to meet the job requirements.  The college takes pride in having all its students highly placed.

Admission Procedure

National College of Media and Communication takes pride in giving utmost importance to its selection procedure. The College’s admission process is meticulously designed and first the candidate has to buy the application form and the prospectus. After duly filling the form they have to submit it to the college to become eligible for the admission process. The prospectus and the application form can be obtained from college on payment of Rs 1000/ only. It can be received by post, enclosing a DD of Rs 1250 / only.

Written & Personality Test 

There written test consists of two papers each of one hour duration. Paper ‘One’ is of General Studies with questions having multiple choice answers. Paper ‘Two’ is of descriptive type, comprising section A, B &C.  The written exam is meant test the communication skill of the students. The successful candidates will be called for personal interview for the personality test. NCMC reserves the right to change the procedures of its admission, cancel or postpone the same. No change of date of the written or personality test is being entertained.

Management Profile - National College of Media and Communication

Management Profile - National College of Media and Communication

National College of Media and Communication (NCMC) is run by MRS Educational and Charitable Trust (Regd). It consists of the trustee members, the board of governors and the academic committee. The academic committee is headed by the Academic Director. The institution is led by the Principal of the College along with the faculty members working under his guidance.

MK Raees Ahmed- Founder & Academic Director

Mr Raees Ahmed MK is a graduate from University of Madras. He holds Masters in Fashion Design. During his 15 years career in the design industry, he has immensely contributed to both education and the design industry in the country. He has worked as faculty at several design institutions in India and abroad. He has also prepared fashion design curriculum for several fashion design institutions. He has provided consultancy services for several garment manufacturing units in South Asia. As the chairman of South Indian fashion designers council he has played an important role in the development of fashion design industry in South India. He has also designed costumes for some movies and plays. Mr Raees Ahmed is media savvy and likes to promote National College of Design.
Mohammed Shahid  -  Director 

Mr. B. Mohmmad Sahid is a graduate in Mechanical Engineering. He has taken his Masters degree in Business Administration from UK. He has worked in several manufacturing firms both in India and abroad. During his working tenure, he has played a major role in attainment of ISO certification and developed quality standards and procedures for various companies. As the Director of National College of Design, he is now geared up to set high standards in the field of education.

Study Visual Communication at National College of Media & Communication

Study Visual Communication at National College of Media & Communication 
Syed Ali Mujtaba

BS.C Visual Communication at National College of Media & Communication   is a course for those who dare to dream differently. It's pure excitement for the high spirited souls who are passionate about entering the field of media and entertainment industry.

Visual Communication is mix of entire media studies and some aspects of the course is really crowd puller. Here are few highlights.

Film study is the most attractive feature of the Viscom. Students are exposed to Film Studies, Cinematography, Audiography, Direction etc.

Many directors, cinematographers, sound engineers who are successful in the field today, visit National College of Media & Communication  for em-planed training.

Photography is another impressive element of the course. With user friendly Cameras, Photography is indeed every body's cup of tea. But professional photography is altogether a different ball game. It needs professional training and practice. At National College of Media & Communication, Viscom students are given specialized training in photography by some great professional photographers.

Ad Agencies are always on the look out for Viscom graduates. Good talents are absorbed instantly. They are taken in the position of Copy writer, Creative Director Visualizer etc. National College of Media & Communication places its Viscom students in Ad agencies.

The Viscom course is designed in such a way that interested students can specialize in Web Designing. The demand for web designers is constantly on rise in India. National College of Media & Communication has state of the art facilities for web designing training.

Animation is another crowd pulling aspect of this course. At National College of Media & Communication   students are taught the latest software in Animation. There are students who make good money working part time on Animation projects as well as studying at National College of Media & Communication

The field and opportunities for the Viscom graduates are immense. The good part is that most of these jobs can be highly remunerative. Earnings vary depending on the chosen field and work experience. The starting salary could range from Rs. 15,000- 60,000.

However, media is a very competitive industry one has to be prepared to slog it out in this line. Those who are prepared to train at National College of Media & Communication for them it is only an upward climb for success and glory.

Syed Ali Mujtaba heads National College of Media & Communication He can be contacted at

The Emerging World of Visual Communication

The Emerging World of Visual Communication
By Syed Ali Mujtaba

We are living in a new visual world, a world which is different from the one that exists side by side but remains unnoticed. The new visual world actually shaped when the internet opened the gates of communication highway and the e-mails and voice-mails dominated the cyber space. This format is now being replaced by the new visual world.

In the mew visual world communication is taking place through the webcams and in an array of activities its application is found. Whether its business, board room meetings, social networking, medical surgery, court room trials, every this mode of communication is gradually becoming popular.

The mobile telephone based on 2G, 3G and now the 4G is enhancing the speed of communication of the new visual world. As we are able to see one another on a more frequent using such technology, the new visual world is bringing world closer, catapulting a global society.

As we have started to live under the shadows of cameras, the new visual world is changing our life style. We cannot escape the eye of the camera, whether it’s a mall or a superstore, bus station, railway platform, airport or even traffic signals, we are under the vigil of the camera.

In a super store, Mother Merry cannot breastfeed her toddler, because the camera watches her act, and to some the images generated may be liable porn. Similarly, many offices have cameras to monitor the work their staff and in such a case, one may have to sit tight, because each member is under the surveillance of the camera.Notwithstanding the constraints, the new visual world has come to stay simply because the communication is now happening through touch screens and the keyboards.

The visual technology is helping simulate the experience that a phone conversation or an e-mail exchange may not generate. In such mode of communication, one does not have to travel a distance to make the face-to-face appearance and such visual interaction saves time and energy.

It’s a life experience that’s happening and there is no escape from this reality. There are many who see this visual process an intrusion of the only remaining personal space in their lives and such people do not subscribe to this mode of communication.

They are challenged by two sets of people, one those who are tired of every other form of communication and want to try visual options and other the young Turks who are growing with the changes and the new visual world is part of their life style.

The new visual world has thrown open a window of opportunities but it’s filled with challenges. It requires the basic skills of visual communication and if one doesn't have the skills to face the camera, chances are to be dubbed as ineffective communicator.

So in order to be an effective communicator and to make an impact, one needs to adapt to the requirements of the new visual world. One has to show maturity towards embracing the new technological changes. Those doing so alone can surge ahead; the rest may lag behind or fall by the wayside. Time and tide waits for no one.

The social impact of the new visual world is tremendous. Slowly a world of visual communicators is emerging, as one sees people of different cultures and backgrounds more visually and interacts with them more frequently. As more people see one another, and more direct contact taking place, the fears, inhibitions, prejudices, concerns, ignorance or other negative feelings are getting mellowed.

Whether there is a greater acceptance of diverse audiences and the new visual world is welcoming the visual differences is something debatable. However, the fact remains there is no escape from such a reality. This is definitely a sign of change.

At another level the new visual world is pushing the cart of globalization. As people get opportunities to interact among many cultures, a globally interactive society is emerging. In this endeavor the young Turks is taking the lead. After all, children are not born with a natural fear of likes and dislikes, they learn from the environment they live. The new visual world provides them their own experience to decide as those who look so different have so many things in common with them.

This brings us to the point that the more we see one another, the more we may understand each other and such interaction may bring us closer together, leading to a global society. In such case, the space for nationalism is shrinking, and globalization s surging ahead.

This is not to suggest that prejudices are disappearing and we are moving towards a perfect harmonious world. It’s only to underline the fact that the no matter what maybe the prejudices, one still have to interact with different people on a daily basis. The new visual world is making people to accept those people whose lifestyles and backgrounds those are different from their own.

Is the new visual world is better for our future generation or does it have negative influences on their minds that’s something being debated. There are many who are opposed to the ideas of the new visual world. They argue that children are exposed to pornography and other such vices in a tender age. Children’s creative activities are stifled as their attention is diverted in such unmeaning activities. A child has to have sound body and mind and the development of both is getting undermined by this new visual world.

The other arguments put forward are that every individual cannot be visually appealing and the new visual world is creating a new divide that is based on looks and not on merit. One has to be over conscious all the time in terms of diet and dress to match the expectations of the new visual world.

Some are commanding to control this new trend. They say come on, where are we going, stop this highway to nowhere. However, there many who live by the slogan, it’s my life and I don’t give a damn to those who do not like the way I like.  It’s such kind of people who are making the new visual world’s dream come true.

Syed Ali Mujtaba heads National College of Media and Communication, Chennai. He can be contacted at